Selling your home in White Rock or South Surrey
What it takes to sell well in this market, and what I do at each step.
Three things to work out before we talk.
What would buyers pay for it today?
Rose reviews recent comparable sales, what you would compete with and the property-specific adjustments. A real number, not an instant estimate.
Request a review Net proceedsWhat would you walk away with?
Commission, GST, penalties and fees against your own assumed price, with a scenario table for prices a few percent either way.
Open the planner Order of movesSell first or buy first?
Four questions on timing, financing and moves. You get the lean, the trade-offs and the questions a plan still has to answer.
Answer four questionsA price built from your street, not the city
We start with recent sales near you and current inventory, then agree on a price that attracts the buyers who are actually out there. Overpricing into a buyer’s market is the most expensive mistake a seller can make, and I’ll tell you if that is what is happening.
- Comparable sales analysis from your immediate area
- A pricing recommendation with the reasoning behind it
- Pre-listing inspection when it will help
- MLS® listing written and photo-ordered to sell
- Open houses when they serve the strategy
Getting the home ready
Most homes need less than you think and a few things you would not guess. I’ll walk through with you and write a prep list: what to fix, what to leave, what to stage. For empty homes I coordinate rental furniture and placement.
- Room-by-room prep list
- Staging and decluttering direction
- Rental furniture and placement for vacant homes
- Photography-ready preparation
- Cleaning and repair coordination
- The improvements that pay back, and the ones that do not
Marketing with a real budget
Your home deserves more than a sign on the lawn. Professional photography and 3D tours, drone and twilight shots where they earn their keep, MLS® syndication to 70+ sites, and paid social aimed at the buyers most likely to want your home. You get a weekly report on what is working.
- Professional photography and video
- 3D virtual tours and floor plans
- Targeted digital campaigns
- Print and signage
- Email to my buyer database and agent network
Offers, negotiation and completion
This is where most sale prices are won or lost. I read every offer twice, explain the trade-offs between price, dates and subjects, and negotiate with a plan. Then I manage subject removal and completion so nothing slips.
- Offer evaluation and counter strategy
- Multiple-offer management
- Price, dates and subject negotiation
- Subject removal follow-through
- Lawyer and notary coordination
- Completion timeline management
The people I’ll introduce you to
A sale touches a dozen other trades. These are the ones I’ve vetted over seven years and still use.
Who’s in the network
I’ll make the introductions and stay in the loop so nothing falls between the cracks.
- Legal & notary coordination
- Moving & storage coordination
- Contractor & renovation referrals
- Insurance setup assistance
- Post-sale ongoing support
How it usually goes
A call
Thirty minutes on your timing, your home and what you need from the sale.
Prep
A prep list, staging direction and any repairs worth doing before photos.
Launch
Photography, MLS®, digital campaigns and showings, with weekly reporting.
Offers to completion
Negotiation, subject removal and a completion day without surprises.
Selling questions, answered plainly.
Is real estate commission negotiable in BC?
Yes. There is no set or standard rate in British Columbia. Commission is agreed in writing in the listing contract and GST applies. Rose explains what the fee covers, how it is shared with the buyer's brokerage, and what you net at your price before you sign anything.
How does Rose set the asking price?
From sold comparables near you, adjusted for lot, view, condition and strata documents, then measured against the homes competing for the same buyer this month. You get the comparables in writing. The selling position review on this site is the written version of that first conversation.
Should I renovate before selling?
Usually not beyond repairs, paint and presentation. Buyers in White Rock and South Surrey pay for condition they can see, and they rarely repay a new kitchen at full cost. Rose walks the home with you and gives you a short list: what to fix, what to leave, and what to disclose.
How long will it take to sell?
It depends on the price band, the property type and the month; detached and strata homes move at different speeds. The Fraser Valley Real Estate Board publishes days on market every month, and Rose reviews the current figures for your segment with you before you list, rather than quoting an average.
What does it cost to sell a home in BC?
Commission plus GST, legal fees, any mortgage penalty, and small items such as moving and strata forms. Sellers do not pay property transfer tax. The net proceeds planner on this site lets you run the figures at your own price before we meet.